Great design is about a lot more than just looking good

Great design is about a lot more than just looking good. At its best, design is about function, quality, innovation and values. It transcends fads and the superficial to suggest something deeper. It needs to promise consumers that the product they are buying is thoughtfully and well made, functional and the best user-experience possible.

This customer-focused approach to design can be seen vividly in Samsung’s award-winning MultiXpress (MX) series of printers. To make a great printer, the design team at Samsung decided to go back to the basics and redesign the very concept of a printer.